Boss Alive (2020)

Launched in 2020, Hugo Boss Alive is a vibrant, empowering fragrance designed for the modern woman who celebrates life, energy, and self-confidence. This captivating scent fuses sparkling floral notes with warm, sensual undertones, creating a fragrance that is both uplifting and unforgettable. Perfect for women who want to make a statement with elegance and vitality, Boss Alive embodies optimism and sophistication in every spray.

• Design House: Hugo Boss
• Fragrance Notes: cedar, sandalwood, woodsy notes, olive tree, madagascar vanilla
• Year Introduced: 2020